Workplace ESL Solutions was recently featured in Vegas Inc magazine, as well as
online . Below are some excerpts from the interview with Ronna Timpa, owner and founder of Workplace ESL Solutions:
(Ronna Timpa teaching an English class at Circus Circus)
Photo credits to Leila Navidi
Workplace ESL Solutions improves the lives of thousands of people by offering effective language training. When non-English speaking workers gain the confidence and ability to
communicate in English, their whole world opens up. They can better
communicate with customers and co-workers.
Workplace ESL Solutions focuses on presenting, practicing and
using language
for realistic communication tasks that meet the immediate everyday
needs of the learner. The results are more employee confidence, a
greater level of competency throughout the workplace, employees with
great control over their day-to-day work situations, and employees with
an increased level of commitment to their organizations.
We offer ESL (English as a Second Language), Spanish, Cantonese,
business writing, train-the-trainer courses and translations and interpretations.
Workplace ESL Solutions operates in three states and sells its
textbooks — “Hotel English,” “Workplace English” and “Workplace Spanish”
— to bookstores, colleges, individuals and adult schools around the
country and internationally. Our latest venture is “Online Hotel
ESL Program,” developed in partnership with Vegas PBS.
Who are your customers?
Eighty percent of our customers are from the hospitality and gaming industry sector. Twenty percent are from the manufacturing,
health care and construction industries.
What makes your business unique?
We customize language training to the unique needs of the company and
the participants. The learner walks out of the classroom being able to
say what he or she needs to be able to say in order to be more
successful at their
jobs.
For ESL, learners learn workplace language, confidence, speaking
skills, etiquette, pronunciation and American culture. This also applies
to participants learning workplace Spanish or Cantonese. The tailored
instruction assures results that provide our clients a measurable return
on investment.
What is your business philosophy?
We motivate our learners to be excited about learning. Learning is
more effective when you are enjoying the process. We show them how being
enthusiastic in the workplace will lead to success both at work and at
home. We want them to know that
learning English will help them better achieve their professional goals.
What’s the most important part of your job?
The most important part of my job is to impart enthusiasm and confidence onto our learners. The second most important part is highlighting the skill set of
entry-level workers. You will find doctors from Bulgaria, accountants
from Bosnia, attorneys from Mexico and others working in the public
areas and housekeeping. These hard working immigrants bring an amazing
skill set that allows them to contribute greatly to the success of their
employers.
What is the hardest part about doing business in Las Vegas?
Lately, the hardest part has been reduced budgets that do not allow
companies to give their employees training to help them better serve
their customers. These employees are the “sales force” of the
organization.
What is the best part about doing business in Las Vegas?
The best part is the diversity in the workforce. In one ESL class,
you might have 12 different countries represented by 25 participants. Right now, I have a class at the Venetian with the following
countries represented: Mexico, Ecuador, Peru, El Salvador, Thailand,
Serbia, Cuba, Honduras and Nicaragua. How amazing for them to be
learning together and with each other!
What obstacles has your business overcome?
We overcame the obstacle of lower training budgets by adding two new
broader profit centers. We started business writing workshops and
tutoring, which have been very successful. In addition, we partnered with Vegas PBS to develop an online hotel
ESL program. We wanted to reach more non-English speaking workers in
hotels where there were limited training budgets or not enough employees
to form a class.
In addition, with the economy, many entry-level workers are working
two jobs, so the ability to take an online class on their own time has
been exciting.
How can Nevada improve its business climate?
By continuing to recognize and honor the diversity among employees in
organizations. Embracing the differences and building on what we have
in common helps us grow with each other and foster success in the
workplace.
What have you learned from the recession?
Now, more than ever, it is imperative that we offer services and
products that help a company with its strategic and succession planning
goals. Our training has to not only add value, but its results also have
to be measurable.
It’s not enough that employees enjoy our classes. The success and
value of the training has to demonstrate a return on investment.
